{"username":"ericliu0195","header":{"name":"Eric Liu","tagline":"Product Marketing Manager"},"personalInfo":{"email":"ericliu0195@gmail.com","phone":"778-227-7799","location":"Surrey, BC"},"experience":[{"company":"Wondershare Technology (SaaS)","role":"Product Marketing Manager","startDate":"2022","endDate":"Present","bullets":["Built and owned the product positioning and messaging framework for Wondershare's software portfolio, developing target audience personas and differentiation strategy grounded in 30+ customer interviews and 7,000+ surveys, directly influencing product roadmap and pricing decisions.","Led GTM strategy and execution for Filmora, including enablement materials for marketing and sales teams, driving 39% monthly revenue growth.","Designed an agentic AI workflow for competitor monitoring to analyze 60,000+ user comments, surfacing insights that shaped positioning and enablement assets across commercial teams.","Managed VidCon event activation with a $600K+ budget, delivering 200+ marketing materials on schedule and driving a 30% increase in brand mentions."],"tags":["GTM","Positioning","Messaging","AI","Filmora"]},{"company":"Wondershare Technology (SaaS)","role":"Account Executive","startDate":"2020","endDate":"2022","bullets":["Managed enterprise accounts and reseller relationships across North America, deeply understanding customer workflows, pain points, and expansion triggers.","Achieved 140% of annual sales quota by applying consultative approaches: diagnosing customer problems first, then matching product capabilities to specific business outcomes."],"tags":["Enterprise Sales","Consultative Selling","North America"]},{"company":"Audi Canada","role":"Sales Executive","startDate":"2016","endDate":"2018","bullets":["Consistently ranked top 2 in sales volume and customer satisfaction through a consultative process built on deep product expertise and understanding buyer needs before positioning."],"tags":["Sales","Customer Satisfaction"]},{"company":"Apple Inc.","role":"Retail Specialist","startDate":"2015","endDate":"2016","bullets":["Served as a front-line product expert, developing the instinct to uncover customer needs."],"tags":["Retail","Product Expert"]}],"education":[{"school":"Simon Fraser University","major":"Communications (Minor: Business Administration)","degree":"Bachelor of Arts","startDate":"2011","endDate":"2015"}],"projectsRecent":[],"projectsDetailed":[],"skills":[{"name":"Marketing","items":["Go-to-Market Strategy","Positioning & Messaging Frameworks","Project Management"]},{"name":"Analytics","items":["Competitive Intelligence","User Research","Google Analytics","A/B Testing"]},{"name":"AI & Tools","items":["AI Agents","Workflow Automation Design","Figma","Microsoft 365"]},{"name":"Languages","items":["English (Native)","Mandarin (Fluent)"]}],"contact":[{"label":"Email","url":"mailto:ericliu0195@gmail.com"},{"label":"LinkedIn","url":"https://linkedin.com/in/ericliu0195"}],"meta":{"updatedAt":"2026-05-21T00:14:26.351Z"}}