Eric Liu

ericliu0195@gmail.com  ·  778-227-7799  ·  Surrey, BC
Email: mailto:ericliu0195@gmail.com
LinkedIn: https://linkedin.com/in/ericliu0195

EDUCATION
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Simon Fraser University   (2011 - 2015)
Bachelor of Arts, Communications (Minor: Business Administration)

EXPERIENCE
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Wondershare Technology (SaaS) — Product Marketing Manager   (2022 - Present)
  - Built and owned the product positioning and messaging framework for Wondershare's software portfolio, developing target audience personas and differentiation strategy grounded in 30+ customer interviews and 7,000+ surveys, directly influencing product roadmap and pricing decisions.
  - Led GTM strategy and execution for Filmora, including enablement materials for marketing and sales teams, driving 39% monthly revenue growth.
  - Designed an agentic AI workflow for competitor monitoring to analyze 60,000+ user comments, surfacing insights that shaped positioning and enablement assets across commercial teams.
  - Managed VidCon event activation with a $600K+ budget, delivering 200+ marketing materials on schedule and driving a 30% increase in brand mentions.

Wondershare Technology (SaaS) — Account Executive   (2020 - 2022)
  - Managed enterprise accounts and reseller relationships across North America, deeply understanding customer workflows, pain points, and expansion triggers.
  - Achieved 140% of annual sales quota by applying consultative approaches: diagnosing customer problems first, then matching product capabilities to specific business outcomes.

Audi Canada — Sales Executive   (2016 - 2018)
  - Consistently ranked top 2 in sales volume and customer satisfaction through a consultative process built on deep product expertise and understanding buyer needs before positioning.

Apple Inc. — Retail Specialist   (2015 - 2016)
  - Served as a front-line product expert, developing the instinct to uncover customer needs.

SKILLS
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Marketing: Go-to-Market Strategy, Positioning & Messaging Frameworks, Project Management
Analytics: Competitive Intelligence, User Research, Google Analytics, A/B Testing
AI & Tools: AI Agents, Workflow Automation Design, Figma, Microsoft 365
Languages: English (Native), Mandarin (Fluent)

cv.ha7ch.com/ericliu0195