{"username":"jiaqi-song","header":{"name":"Jiaqi Song","tagline":"Associate @ McKinsey | MBA Haas | Growth, Marketing & Sales"},"personalInfo":{"email":"Jiaqi.song724@gmail.com","phone":"(510) 229-8402","location":"San Francisco, CA"},"experience":[{"company":"McKinsey & Company","role":"Associate, Growth, Marketing & Sales Practice","startDate":"2023","endDate":"Present","bullets":["ML-based Discount Management Tool Rollout (Enterprise Technology) — $160–250M margin opportunity identified; ~90% seller adoption in 3 weeks","Packaging & Pricing Architecture Redesign (Cloud Communications) — 5 modular product packages with unified credit-based pricing system","AI Infrastructure Market Strategy (TMT) — $1.9T TAM sized at +30% CAGR; positioned client against Neocloud and colocation segments","GTM Sprint for Rapid Pathogen Diagnostics (Agriculture & Animal Health) — sequenced 3 market entry paths across livestock, companion animal, and specialty crops","GTM Diagnostic & Growth Plan (SaaS) — $130–185M incremental ARR opportunity quantified across core markets","GenAI Enablement Strategy for Regulated Enterprises (Financial Services) — $7.2B opportunity sized; go-to-market blueprint for AI-enabled service workflows","Contract AI Proof of Value & MVP Deployment (Energy & Utilities) — $45–63M annual savings identified; $900K+ validated in pilot across 18 contracts"],"tags":["GTM Strategy","AI/ML","Pricing","SaaS","Market Sizing","GenAI","Cross-functional Leadership"]},{"company":"Plug and Play Tech Center","role":"Venture & Corporate Innovation Pre-MBA Intern, Brand & Retail and Sustainability Vertical","startDate":"2020","endDate":"2021","bullets":["Facilitated 20+ deal flows with clients including Estée Lauder, P&G, and Kering by defining client use cases, analyzing the market, and sourcing 100+ startups; secured Director-level buy-in for 9 POCs"],"tags":["Venture Capital","Corporate Innovation","Startup Scouting"]},{"company":"Wyeth Nutrition (Nestlé Group)","role":"Project Operations & Strategy Lead · Marketing Executive, New Product Development","startDate":"2018","endDate":"2020","bullets":["Negotiated a $7.1M partnership deal with China's largest e-healthcare provider by assessing financial and strategic ROI and defining long-term partnership opportunities; deal reduced Wyeth's service fees by 40% and saved $2.8M","Drove on-time delivery of 20+ SKU innovation projects by actively engaging with co-packers and managing a cross-functional team of 5 from R&D, Production, and Legal; shortened project timeline from 18 to 12 months","Developed member acquisition strategies by creating an incentive system around the new membership target for online and offline channels; accumulated 2M+ new memberships in 6 months post-launch","Modeled digital marketing improvements by analyzing media buy effectiveness and consolidating online channels; improved overall advertising ROI by 10% and saved $3M+ in cost","Drove value-based pricing strategy by negotiating with vendors to lower service costs by 15%; improved profitability margin by 7.5% while maintaining product price competitiveness"],"tags":["Partnerships","Strategy","Marketing","Pricing","FMCG"]},{"company":"The Kraft Heinz Company","role":"Head of Sales Operations, Foodservice BU · Corporate Management Trainee","startDate":"2017","endDate":"2018","bullets":["Promoted to spearhead sales operations for the $180M Foodservice Business and lead communication of strategy to 130+ sales representatives across the country","Constructed a Foodservice-channel-specific target-setting methodology for distributors and sales representatives; improved target-setting accuracy by 25% and sales process KPI by 20%"],"tags":["Sales Operations","FMCG","Strategy"]}],"education":[{"school":"UC Berkeley, Haas School of Business","major":"GMAT 760 (99th percentile) · Certificates in Sustainable Business and Food Systems","degree":"Master of Business Administration","startDate":"2021","endDate":"2023"},{"school":"Jacobs University Bremen, Germany","major":"International Logistics Engineering and Management · GPA 1.38/1.0 (95th percentile)","degree":"Bachelor of Science","startDate":"2012","endDate":"2016"}],"projectsRecent":[],"projectsDetailed":[{"title":"ML-based Discount Management Tool Rollout","type":"Enterprise Technology","startDate":"2023","bullets":["Quantified $160M–$250M margin improvement opportunity by designing a data-driven deal scoring model that benchmarked discounts and guided optimal pricing decisions","Accelerated sales efficiency by cutting deal approval time ~20 minutes per transaction (~5 hours weekly per seller) through automated pricing justification and ML-based tool integration","Achieved ~90% seller adoption within three weeks of pilot launch by embedding ML tool into sales workflows and leading structured change management and training programs","Enhanced pricing consistency by establishing KPIs for model stability, sales conviction, and tool utility — enabling data-backed performance management","Mobilized cross-functional client and McKinsey teams to scale ML tool globally, aligning leadership, incentives, and communications to sustain adoption and capability building"],"tags":["Pricing Analytics","ML/AI","Change Management","Sales Operations","Global Rollout"]},{"title":"Global Packaging & Pricing Architecture Redesign","type":"Software / Cloud Communications","startDate":"2023","bullets":["Redesigned global packaging and pricing architecture for a leading software company — created 5 modular product packages and a unified credit-based pricing system that simplified discount management and enabled cross-product volume-based pricing","Identified 'communications delivered' as the optimal pricing meter through analysis of a 327-respondent customer survey, balancing value alignment, auditability, and margin protection","Mapped opportunity-to-revenue process redesign to support subscription-based packaging, automated invoicing, and lifecycle management, aligning finance, product, and GTM functions for scalable rollout","Benchmarked peer CPaaS pricing models to inform meter selection and credit conversion design, ensuring competitive differentiation and operational feasibility","Defined pilot plan and success metrics — including cross-sell rate and revenue — to test willingness-to-pay and operational readiness; established cross-functional governance for iterative refinement before global rollout"],"tags":["Pricing Architecture","Packaging Design","CPaaS","Cross-functional","Customer Research"]},{"title":"AI Infrastructure Market Strategy","type":"Technology, Media & Telecom (TMT)","startDate":"2023","bullets":["Quantified $1.9T U.S. AI infrastructure total addressable market growing at +30% CAGR by 2035, isolating $660B accessible through Neocloud and colocation segments to guide client investment focus","Benchmarked leading GPUaaS and INFaaS providers — revealing Oracle's ~20% lower capital cost and DeepSeek's 10× training cost efficiency — shaping client's partnership and product positioning strategy","Modeled AI infrastructure demand by fulfillment model (on-prem, colocation, GPUaaS, INFaaS), identifying Neoclouds' share expansion from 17% to 44% of market by 2035","Synthesized competitive insights on Neocloud differentiation — balanced GPU-network ratios, open fabrics, and flat-rate pricing — to inform client's Ethernet-based alternative to proprietary GPU networking","Delivered executive-level growth strategy enabling a global hardware company to pivot from legacy segments toward high-growth AI infrastructure partnerships"],"tags":["AI Infrastructure","Market Sizing","Competitive Benchmarking","Executive Strategy","TMT"]},{"title":"GTM Strategy Sprint for Rapid Pathogen Diagnostics","type":"Agriculture & Animal Health","startDate":"2024","bullets":["Defined 3 prioritized market entry paths across livestock, companion animal, and specialty crop diagnostics by mapping value chains, assessing market attractiveness, and benchmarking regulatory timelines","Identified anchor partnership models with vertically integrated meat processors, large veterinary corporations, and agricultural retailers to accelerate commercialization of rapid molecular diagnostic tests","Developed directional business models and cost-to-serve estimates comparing PCR and rapid testing economics to inform pricing and margin strategy for early-stage product launch","Delivered a sequenced go-to-market roadmap balancing near-term liquidity needs with long-term anchor customer development to de-risk commercialization under cash constraints"],"tags":["Market Entry","GTM Strategy","Business Model Design","Pricing","Healthcare"]},{"title":"GTM Diagnostic & Growth Plan — Global SaaS","type":"Software-as-a-Service (SaaS)","startDate":"2024","bullets":["Diagnosed global go-to-market performance for a leading SaaS company, quantifying ~$130–185M incremental ARR potential across core markets by linking partner, direct, and churn levers","Redesigned partner segmentation and incentive model to shift focus from volume to value, unlocking $63–92M ARR upside from mid-sized partner growth and improved activation","Built regional GTM playbooks identifying $42–55M (pilot region) and $52–68M (second region) ARR opportunities through deeper partner penetration, upsell, and marketing efficiency gains","Defined FY25 execution roadmap detailing initiatives, ownership, and quantified ARR impact per lever (marketing efficiency, churn reduction, upsell/cross-sell) to guide global rollout","Piloted new segmentation, enablement, and marketing efficiency programs in select markets to validate GTM model before scaling globally; aligned CRO, CFO, and regional MDs on execution"],"tags":["SaaS","ARR Growth","Partner Strategy","GTM Diagnostics","Churn Reduction"]},{"title":"Copilot for Service — GenAI Enablement Strategy for Regulated Enterprises","type":"Financial Services & Professional Services","startDate":"2024","bullets":["Sized a $7.2B GenAI opportunity across high-regulation enterprise service segments by integrating survey insights from ~125 respondents and expert interviews to quantify adoption readiness and TAM","Mapped end-to-end user journeys for virtual financial advisors and CPAs to pinpoint automation and AI-assist integration points that could improve service speed and accuracy while maintaining compliance","Segmented 3 high-value enterprise archetypes and codified their compliance and integration needs to inform a go-to-market blueprint for AI-enabled service workflows","Synthesized buyer survey data showing 69% preference for integrated GenAI solutions over point tools, shaping the client's product positioning and partnership strategy for regulated industries","Delivered executive readout recommending an integrated 'Hero' solution emphasizing compliance, cost efficiency, and ease of deployment to accelerate GenAI adoption in financial and professional services"],"tags":["GenAI","Product Strategy","Financial Services","Market Sizing","GTM Blueprint"]},{"title":"Contract AI Proof of Value & MVP Deployment","type":"Energy & Utilities","startDate":"2024","bullets":["Delivered AI-enabled contract analytics MVP for a top-5 U.S. utility company, identifying ~$45–63M annual savings (~1.9% of spend) by detecting invoice leakage and automating term validation across 18 pilot contracts","Reduced procure-to-pay cycle times by ~40% by redesigning manual validation into exception-based workflows powered by AI-assisted data entry and automated cross-checks","Quantified and validated ~$900K in recoveries during proof of value, establishing a scalable roadmap to capture 3–5% additional savings through contract standardization and commercial levers","Confirmed cloud and data architecture readiness for enterprise deployment on existing Azure environment, de-risking MVP scale-up across 6 business units covering 80% of contract spend","Mobilized cross-functional team of data scientists, architects, and procurement experts to design AI-driven controls integrating with legacy ERP and asset systems"],"tags":["AI/ML","MVP Deployment","Procurement Analytics","Energy","Process Redesign"]}],"skills":[{"name":"Languages","items":["English (fluent)","Mandarin Chinese (fluent)","Cantonese (conversational)","German (conversational)"]},{"name":"Expertise","items":["GTM Strategy","Market Sizing & TAM/SAM","Pricing & Revenue Architecture","AI/ML Applications","GenAI Strategy","Cross-functional Leadership","Corporate Innovation"]}],"contact":[{"label":"LinkedIn","url":"https://linkedin.com/in/Jiaqi-song7"}],"meta":{"updatedAt":"2026-05-22T23:37:52.935Z"}}