Eric Liu
Product Marketing Manager
Education
Simon Fraser University
2011 — 2015Bachelor of Arts, Communications (Minor: Business Administration)
Experience
Wondershare Technology (SaaS)Product Marketing Manager
2022 — Present- Built and owned the product positioning and messaging framework for Wondershare's software portfolio, developing target audience personas and differentiation strategy grounded in 30+ customer interviews and 7,000+ surveys, directly influencing product roadmap and pricing decisions.
- Led GTM strategy and execution for Filmora, including enablement materials for marketing and sales teams, driving 39% monthly revenue growth.
- Designed an agentic AI workflow for competitor monitoring to analyze 60,000+ user comments, surfacing insights that shaped positioning and enablement assets across commercial teams.
- Managed VidCon event activation with a $600K+ budget, delivering 200+ marketing materials on schedule and driving a 30% increase in brand mentions.
Wondershare Technology (SaaS)Account Executive
2020 — 2022- Managed enterprise accounts and reseller relationships across North America, deeply understanding customer workflows, pain points, and expansion triggers.
- Achieved 140% of annual sales quota by applying consultative approaches: diagnosing customer problems first, then matching product capabilities to specific business outcomes.
Audi CanadaSales Executive
2016 — 2018- Consistently ranked top 2 in sales volume and customer satisfaction through a consultative process built on deep product expertise and understanding buyer needs before positioning.
Apple Inc.Retail Specialist
2015 — 2016- Served as a front-line product expert, developing the instinct to uncover customer needs.
Skills
Marketing:
Go-to-Market Strategy, Positioning & Messaging Frameworks, Project Management
Analytics:
Competitive Intelligence, User Research, Google Analytics, A/B Testing
AI & Tools:
AI Agents, Workflow Automation Design, Figma, Microsoft 365
Languages:
English (Native), Mandarin (Fluent)